« Welcome to 2009! | Home | The Captain turns 30 »
On the right foot
By Kenny | January 11, 2009
I thought this was pretty cool and innovative. You know how a new pair of shoes comes with a clunky cardboard box and a bunch of trash that’s just used to keep the shoes snug? Well, this packaging for Newton Running shoes is made from molded post consumer materials. And the shape eliminates the need for extra packing tissue and paper. Pretty smart.
“Determined to create a new innovation in running shoes and to advance the barefoot running technique, a small group of elite Boulder, Colorado based runners founded Newton Running. The idea was to create a running shoe company by runners and coaches, for runners. A company that would listen to the concerns of athletes and strive to not only make better shoes but to make better runners as well.”
With environmental awareness packaging and Natascha Badmann winning the Ironman South Africa sporting a pair of Newtons (shaving 15 minutes off her marathon time from the year before), I’d say Newton is off to a successful start. My only beef is with the logo… not a fan. And something about it looks strangly familiar…
Topics: Industry |
